Leap Solutions, a resource, solution, and strategy company, hired me to re brand them. They wanted an updated look and feel.
Brand Attributes
+ trusted advisors
+ empowered
+ clarity
This direction suggests a font update to the logo that gives the feeling of being empowered and trusting. The imagery is focused around people and relationships showcasing forward movement and growth. It’s the closest direction to the original logo but expands on the initial elements. It pulls out geometric shapes from the initial logo and uses them in different applications such as imagery, letterhead, visual interest, etc. Colors are green, blue, gray and white.
Brand Attributes
+ trusted advisors
+ empowered
+ clarity
+ creative solutions
This direction begins to include a more creative aesthetic. It begins to expand our visual language and include subtle themes of creativity and empowerment. Keyword “subtle.” It begins to include more imagery that represents the overall theme of “are you ready to leap” by using pictures of people outdoors doing activities. We are also integrating text and icon in the main logo. This direction also introduces the use of icons. With the addition of orange/red, the color palette is vibrant and inviting.
Brand Attributes
+ authentic
+ challenged
+ trusted advisors
+ empowered
+ clarity
+ creative solutions
This spicy direction shows the biggest step from your current logo. We kept the same color palate and used the green for emphasis. The logo shows an alternative visual to the idea of “leap” and may give off a more coaching/consulting feel. The icons are simple yet strong. The focus is on creative solutions in an authentic environment.