The Santa Rosa Chamber of Commerce was outgrowing their brand. After an extensive discovery process, several mandatories were established.
+ The resulting brand must fit the region.
+ The regional chamber issue must be addressed definitively.
+ The Chamber of Commerce brand name should be evaluated strategically as part of this process.
+ Chamber Staff should receive support for applying the brand to their particular program and/or job function.
A membership organization, the Santa Rosa Metro Chamber empowers the community to achieve more than what individual businesses can do alone. We do this by investing in outreach, programming, and advocacy that inspires people, promotes business, and builds community.
Using an “endorsement” model brand approach I established a brand palette for programs to draw from, so that each program appears consistent within the Chamber’s overall branding. Each program highlights a different part of the hexagon.